Science journalism and communication is now becoming a successful tool for building bridges between media and a wide range of institutions – universities, museums, libraries, nature reserves and other government and non-profit organizations. Popularization of science is a positive and relevant media content, the demand for which is always high. The self-positioning of scientists in the media, the promotion of universities in the media and the coverage of scientific achievements are all of interest to today’s Caspian audiences. In addition, science journalism allows tracing the connection between the issues covered in the media and more global, universal and topical issues of today.